Description
As the importance of working life has increased, expectations from general life have been transferred to working life. Work is perceived as an important social environment for people to develop and realize themselves. The success of management in all organizations with social, cultural and economic purposes is measured by managerial effectiveness, which is defined as the degree to which the business achieves its objectives. The basic condition for increasing managerial effectiveness is to be able to mobilize manpower in line with the objectives and to get good efficiency from it.
The purpose of this study is to measure the relationship between employer brand perception and employee psychological capital. It is thought that the findings to be obtained at the end of the study will be useful in terms of marketing and human resources management of enterprises as well as contributing to the literature.
In this study, in which quantitative research design was used, primary data were collected through a questionnaire with 521 respondents. Employer Brand Scale and Psychological Capital Scale were utilized in the questionnaires. At the end of the study, it was determined that employer brand perception has a positive effect on the level of psychological capital. It is thought that the findings obtained at the end of the study will be useful in terms of marketing and human resources management of enterprises as well as contributing to the literature.
| Full Name (In Capital Letters) | FİKRET IŞIK |
|---|---|
| fikret@alanya.edu.tr | |
| Kurum / University / Affiliated Institution | Alanya Alaaddin Keykubat Üniversitesi |
| Akademik Ünvan/ Academic Title | Assoc. Dr. |
| Country | Türkiye |
| Telefon / Phone Number | 05333111935 |
| Katılım Tipi /Participation Types | Çevrimiçi /Online |
| Sunum Dili /What Will Be The Presentation Language? | English |
| Where Do You Want to Publish the Full Text? | To be published in the full text booklet |
